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About: About Me
Tall Buildings

Our Mission

Our mission is to enable our client’s commercial growth through exceptional consulting services, professional development and executive search. We drive performance, affect positive change and deliver outstanding leaders.

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Our Story

Alcon Maddox was born in 2019 out of the experiences of founder, Richard Richie.


He witnessed first-hand how technology companies, regardless of commercial maturity, struggled to source and retain high calibre sales leadership. The problem arose from an inability to find recruitment partners who understood what the word partnership truly meant, many favouring a more transactional short-term relationship.


After developing and deploying the proprietary Talent Targeting System and associated processes in a number of businesses throughout the MENA region, Richard realised that he and his growing team could offer so much more value to businesses.


As top of mind client challenges evolved from talent acquisition and retention to scalability and profitability, so too have Alcon Maddox services.


Now a fully-fledged Management Consulting practice boasting a growing network of consultants ready to be deployed on-site for clients across EMEA, Alcon Maddox is building a solid reputation for executing Commercial and HR related projects with key offerings now centered around Sales Optimsation & Transformation, Leadership Training & Development, and HR & General Business Strategy.

Richard Richie

Founder & Managing Partner 

Alcon Maddox

Our Values

Our name was developed in accordance with our values.

Alcon (Ἄλκων), from classical mythology, is a Cretan archer and companion of Hercules. It was said his arrows never missed their target. 


Maddox derives from the traditional Welsh Madoc, meaning ‘fortunate’. A legendary Welsh prince who, in Welsh folklore, sailed to the New World three hundred years before Christopher Columbus. It is also the second name of our founder's son, who was born just weeks before the incorporation of the company.

Preparation is crucial to delivering effective project results. Once the arrow is released, it is too late to change aim. Direction is decided before action is taken. We apply this in every aspect of our commercial approach - prepare, consult and understand before delivery.

is Key

It is thought that Madoc left Wales due to the infighting and intractability within his family. Like Madoc, we believe collaboration is key. We aim to be an effective, reliable, transparent and collaborative partner rather than simply entering into a transactional client-supplier relationship.

Following in the steps of our namesake, as Madoc discovered new lands and experience, so do we refuse to ‘sit still’. We will continuously challenge and improve our methods and practices. Tenacious in our approach, we aim to constantly move forward and break new ground.

As Alcon was strengthened by his connection with Hercules, our strength comes from our reliable network of clients and consultants. Our ultimate goal is to add value to both aspects of our network and be far more than just Management Consultants.

Make It Right,
First Time

Break New

Focus on Our

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Our Vision

Our vision is to drive improved commercial performance globally by continually challenging the way business problems are solved. We aim to be a world leading management consulting firm and growth partner, with a dominating regional and global presence.

Our Partners 

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