
Sales Strategy Workflow projects are very much hands on, where we work closely with you to achieve a specific set of project outcomes.
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Letting us project manage change, and support with execution, free's up your time, leaving one less thing on your plate. We do the heavy lifting, so you don’t have to.
Here are some examples of the programmes of work we develop and execute:

People
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Sales Management Training (Team and Task)
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​Sales Competence Training (Skills Transfer)
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Sales Culture Transformation (Talent Management & Expansion)
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Sales Organisation Re-Design (inc. JDs and responsibility cascade)

Processes
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Process Simplification (inc. Lead Treatment & Management)
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​Sales Methodology and Qualification
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Commission Scheme Review and/or Redesign
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Go to Market Reset (inc. Ideal Client Profile, Value Proposition, and Lead Acquisition Channels & Strategy)

Tools
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CRM Configuration to Enhance Sales Process
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​Usage and Adoption
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Data Relay (to Marketing & Product) and Bolt-ons
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Enablement Outside CRM
Why Work With Us?
Focus
We are leadership specialists, who understand the DNA of commercialisation and revenue growth. As subject matter experts our consultants work with fewer clients ensuring exceptional customer service, adding real value to your business.​
​People
Our partners and associates have extensive commercial and HR experience meaning that whether you need our consulting, professional development or mentoring services, we have the knowledge and expertise to support your growth and performance.
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Values
We are driven by our values, every day. We ensure that they act as a framework for everything we do. More than words on a page, our values are a call to action.​​​​​​
Alcon Maddox are engaged as commercial experts to execute a number of business optimisation projects for Nakheel. They are professional, knowledgeable and, above all else, effective.
Rasha Hasan,
Chief Commercial Officer, Nakheel
Delivery
Our emphasis is on building relationships, creating strong customer bonds and networking to maintain key connections offering an exceptional tailored service, rather than rigidly following a process. Above all, we believe in transparency and honesty, and will never overpromise.
Results
Our client feedback and testimonials demonstrate complete satisfaction with our range of solutions and effective delivery.
A Simple Four-Step Process

1
Click On The Link and Book a Call
You’re on this page for a reason. Either you know you have a problem and are looking for someone to help you solve it, or you haven’t yet defined what the problem is and need support defining it. So, let’s talk.
2
We'll Have a Strategy Call
A discussion to determine and agree upon the business issue that needs addressing. You'll gain clarity over what you need and together we determine how we can help. We don’t know if we’re a good fit until we speak.
3
Commercial Alignment
If you decide you want to work with us to achieve your performance goals, we’ll table a commercial proposal outlining the work needed to achieve those goals and the value return you can expect.
4
Problem Solved
We’re keen to get to work supporting your business, so once we start working together your priorities quickly become ours. You remain in complete control, yet we’ll do the heavy lifting for you. Let’s go.
Our Clients & Partners














































































