Reduce client churn, increase client acquisition as well as Customer Lifetime Value (CLV) and Average Revenue Per Customer (ARPC), create reliable revenue forecasts, with simplified and efficient sales processes and practices. Move your business to the next level with sales reps hitting targets, a highly motivated sales organisation and an increase in staff retention.
We offer a range of training to support all sales professionals, regardless of their level of seniority or experience, in their efforts to maximise performance and revenue generation, including leadership focused modules to hone and develop the skills of those entrusted to drive higher levels of performance at an organisational level.
The
4Sale Framework
™
In 2024 we finalised the development of the Alcon Maddox proprietary sales methodology, the 4SALE Framework™. Using a blend of value-based selling and customer centricity, the major focus of the 4SALE Framework™ is how to hold effective discovery conversations.
Traditional sales training has focused on qualifying prospects often resulting in a pipeline full of qualified prospects that a salesperson struggles to get over the line. Our 4SALE Framework™ gives salespeople an acute awareness of the pivotal role the client discovery plays in the sales process. Participants develop a greater understanding of how to set-up and hold an effective discovery session, and how to employ the insights derived from such a discovery session to secure a sale.
The customer centric approach of the 4SALE Framework™ builds the sales framework around the customer focusing on the three elements they need to be sold on before they are willing to buy - participants will leave the workshop having fine-tuned prospecting, questioning and objection handling, thereby increasing win rates, closing ratios and deal sizes overall.
Hear From Our Clients
Reem Goussous,
Managing Director, Endeavor Jordan
Alcon Maddox is a close partner and go-to expert on all matters B2B SaaS sales. We've engaged them in several capacities, including mentorship and training. Their workshops are engaging and valuable to entrepreneurs.
A Simple Four-Step Process
1
Click On The Link and Book a Call
You’re on this page for a reason. Either you know you have a problem and are looking for someone to help you solve it, or you haven’t yet defined what the problem is and need support defining it. So, let’s talk.
2
We'll Have a Strategy Call
A discussion to determine and agree upon the business issue that needs addressing. You'll gain clarity over what you need and together we determine how we can help. We don’t know if we’re a good fit until we speak.
3
Commercial Alignment
If you decide you want to work with us to achieve your performance goals, we’ll table a commercial proposal outlining the work needed to achieve those goals and the value return you can expect.
4
Problem Solved
We’re keen to get to work supporting your business, so once we start working together your priorities quickly become ours. You remain in complete control, yet we’ll do the heavy lifting for you. Let’s go.
Our Clients & Partners
