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Sales Optimisation & Transformation
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Financial Report

Sales optimisation is the process of analysing and improving sales performance to achieve maximum revenue. It includes areas such as sales strategy, CRM configuration, go-to-market sales methodology, sales process, sales pipeline management, sales team management, cultivating a winning sales culture, performance management and sales training and enablement.

Our sales optimisation review uncovers the challenges a business may be experiencing in achieving their revenue ambition. Based on these findings we map out the current sales process and develop a framework for improvement documenting the ideal sales processes and CRM configurations to unlock the desired performance.


Business Meeting

In addition, Alcon Maddox can provide a comprehensive suite of sales training that can be tailored to meet the sales development requirements of any business. We offer a range of training to support all sales professionals, regardless of their level of seniority or experience, in their efforts to maximise performance and revenue generation, including leadership focused modules to hone and develop the skills of those entrusted to drive higher levels of performance at an organisational level.

Business Meeting

Investment in sales optimisation allows you to develop a framework to unlock performance and achieve maximum revenue.

Why Work With Us?


We are leadership specialists, who understand the DNA of commercialisation and revenue growth. As subject matter experts our consultants work with fewer clients ensuring exceptional customer service, adding real value to your business.


Our partners and associates have extensive commercial and HR experience meaning that whether you need our consulting services, professional development or executive search, we have the knowledge and expertise to support your growth and performance.



We are driven by our values, every day. We ensure that they act as a framework for everything we do. More than words on a page, our values are a call to action.


Our emphasis is on building relationships, creating strong customer bonds and networking to maintain key connections offering an exceptional tailored service, rather than rigidly following a process. Above all, we believe in transparency and honesty, and will never overpromise.

Alcon Maddox are engaged as commercial experts to execute a number of business optimisation projects for Nakheel. They are professional, knowledgeable and, above all else, effective.


Our client feedback and testimonials demonstrate complete satisfaction with our range of solutions and effective delivery.

Rasha Hasan,
Chief Commercial Officer, Nakheel

Our Partners 

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